KIDS INITIATIVE INC

"I am only one, but still, I am one. I cannot do everything, but still, I can do something. I will not refuse to do something I can do." – Helen Keller

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A Life of Purpose and Impact

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Cat Ross has spent her life turning passion into action, earning her the title of “philanthropic guru” among peers and colleagues. Raised in a family that valued giving, she learned early that even the smallest efforts can create lasting change. What began as volunteering in school programs to assist students with exceptionalities evolved into a lifelong dedication to humanitarian work.

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From Local Advocacy to Global Change

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Throughout her career, Cat has actively contributed to numerous organizations, including the United Way, Winnipeg Harvest, the Children’s Hospital Foundation, CancerCare Manitoba, UNICEF Canada, and the Canadian Centre for Child Protection. Her professional and volunteer efforts have focused on improving lives both locally and internationally.

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In 2005, Cat expanded her efforts globally by working in HIV/AIDS clinics in Nairobi’s Kibera slums, monitoring nutrition, medication, and physical well-being. Inspired by the resilience of the communities she served, she returned to Canada and founded KIDS Initiative Inc. in 2010. This organization has since grown into a force for sustainable development, empowering children and communities worldwide through education, healthcare, and economic programs. Under her leadership, KIDS Initiative broadened its scope in 2019 to serve developing communities on a global scale.

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Recognized Leadership and Impact

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Cat’s relentless commitment to service was nationally recognized in 2020 when she was awarded the Meritorious Service Medal (Civil Division), one of Canada’s highest honours, for founding KIDS Initiative and inspiring Canadians to take action against global poverty. The award was conferred by Her Excellency the Right Honourable Mary Simon, Governor General of Canada, in 2023. Beyond global efforts, Cat continues to invest in local initiatives. She is a mentor for the Scotiabank Women Initiative Mentor Program, supporting women entrepreneurs, and serves as a board member for Turning Leaf, an organization providing crisis and treatment services to marginalized individuals with mental health and intellectual challenges.

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A Legacy of Giving

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Cat believes that giving is not just an act but a way of life. Whether through personal mentorship, strategic philanthropy, or direct service, she remains committed to ensuring that those in need suffer less and live more. As she continues her journey, Cat is dedicated to fostering meaningful relationships with beneficiaries and partners while inspiring future generations to serve.

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Why? Because she can.

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